While once a staple of the past, handwritten notes have become rare in today’s tech-driven world. Most people, including business owners, tend to connect with others via email, text, or other forms of digital communication.
For business owners and entrepreneurs, a handwritten note can make a meaningful difference when trying to develop a relationship with a client.
At ActionCOACH RGV, our business coaches have a keen understanding of what it takes to build your business and develop the professional relationships you need to succeed and grow. We greatly encourage you to use handwritten notes to grow your value with clients.
Not only has technology led to less person-to-person interaction, the COVID-19 pandemic has further increased this distance. A handwritten note is a unique gesture that takes us back to the days of human-to-human interaction. It is a simple, but effective way to generate positive emotions in clients.
A handwritten note shows that you’ve taken the time to think about your client and are attempting to add a personal touch to your business relationship. This can be a truly meaningful gesture. Messages that are heartfelt and thoughtful can be powerful with clients, which in turn, develops a stronger business connection with them.
One of the amazing things about sending out a handwritten note is that there are plenty of opportunities to do so. Whether you just want to reach out to a client, congratulate them on a recent win, or wish them happy holidays, sending a personal note will typically be met with gratitude.
If you still aren’t sure of when to send out a note, consider the following:
1.To express thanks and appreciation for their business
Being shown any sort of gratitude is always appreciated. Sending out a thank you note highlights the quality of your customer service and keeps you at top-of-mind. When you show sincere appreciation for a client, they are much more likely to respond with additional business.
2.To recognize a success or milestone
For companies with other businesses as clients, such as wholesale companies, recognizing their successes and milestones can build your value in their eyes. Who doesn’t like to receive a little bit of celebration for their achievements?
3.To connect with a customer you haven’t spoken to in some time
Time flies and it can be difficult to keep up with all of your professional connections and business clients. By sending a brief handwritten note, you’re not only reinforcing that relationship, but you may also be encouraging them to seek out your services once again if they are in need.
4.To strengthen your personal relationship
The reality is that as a business owner, it’s very easy for your clients to simply see you as such. But if you’re looking to develop a true personal relationship that will last for years, a handwritten note can be just the thing to strengthen that connection. Clients trust business owners who they know personally, and are more willing to refer others to you when they have that real connection.
When sending out a handwritten note, there are a few simple guidelines you should follow to keep them as effective as possible. Consider these following tips:
1.Keep things personal
Handwritten notes are intended to be personal, so make them so! Make sure to use their first name and to note the last time you interacted with them. Depending on the situation, don’t be afraid to bring up family or other common interests.
2.Notes should be sent in a timely manner
If you decide you want to send out a handwritten note, it should be done within a reasonable amount of time. Typically, you’ll want to send out the note within two weeks of your last interaction/conversation. This, of course, does change if you’re sending out a letter to a close client you haven’t had the opportunity to reach out to in some time.
However, the most important thing to remember is the sincerity and messaging of the note. While you don’t want to wait too long, the timing isn’t as important as the sentiment.
3.Keep it simple
You don’t need the fanciest or most expensive stationary to say “Thank You.” A simple card that provides plenty of room for you to leave a thoughtful message should do the job just fine.
4.DON’T include a business card
While you might hear otherwise, the whole point of a handwritten letter is to build a personal connection with the client. If you decide to include a business card, you are essentially showing the true nature of the message and cancelling out any intended goodwill.
Sometimes in business, it’s about the small things. It can be all about the small efforts you make to improve customer service... The small talk you make with clients that remind them why they love your business. The small gestures of consideration that you share with your employees that validate why they appreciate working for your company. Or the small handwritten messages you send to your clients as a simple reminder that you’re thinking of them.
Let us help you get started taking those small steps. At ActionCoach RGV, we can promise results within four months of coaching, and that is an absolute guarantee. Take action and reach out to us now for a complimentary business plan.
McAllen, TX
956-299-5713
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